SUMMARY
I build creative things: companies, content, IP, and the AI systems that ship all three faster. I work at the intersection of beauty and business, design and operations together. I value organization, order, and taste, and I build teams around them.Today I run ROLENGINE, an anime-inspired music and animation studio I founded in 2022. We've shipped 500+ releases across YouTube, Spotify, Apple Music, and Patreon; earning 150M+ combined YouTube views and 10M+ music streams across the studio's portfolio, which includes Fugatoon (fan animations and music), Anifi (lofi music), Anifi Beats (viral remixes), Jonatan King (anime music production) and our original IP, Eon Fantasy. I lead a remote team of 20+ creative contractors across Argentina, Mexico, and Colombia, and I designed both the production pipeline and the fleet of AI agents that power our daily ops — A/B thumbnail testing, video upscaling, content workflows, channel operations. I personally edit and compose Rolengine's videos: VFX, direction, color, the full post pipeline.Before Rolengine, I founded and ran Waypedia for 8 years (2014–2022); a mobile app advertising platform that processed $10M+ in gross transactions, connecting app developers with traffic and ad-network partners across South America, Asia, and Europe. I built the team across four countries (development in India; sales in Morocco, the UK, and the US) and the proprietary fraud-detection system that kept the platform clean. UENTO, our consumer-facing rewards app under the Waypedia umbrella, reached 1M+ downloads.I've also co-founded a boutique hair salon outside Atlanta (Proper Hair, 2016–2026) and built and operated a full gourmet restaurant in Cordoba, Argentina (Bravo, 2021–2024) designing both spaces from the ground up.Earlier in my career I was a professional performer in Argentina: dancer, singer, and actor in Disney's High School Musical films and stage productions, with credits on Telefe, Canal 13, and Teatro Maipo (across productions with Enrique Pinti, Jorge Lanata, and Miranda!). I competed on the first season of K-pop Star in South Korea (SBS, 2011), released a solo album, FIRE, and worked as a model and in international commercials for AT&T, Lays, Speed Stick, and others.I'm a native bilingual (Spanish/English) operator who's comfortable building from zero, leading distributed teams, owning creative direction, and pushing AI-augmented workflows into real production.
PORTFOLIO
I run concept-driven formats, original music, and animation, built from the ground up and owned end to end, concept through final cut. Work that's earned tens of millions of views, including videos at 14M, 9.8M, and 6.8M, alongside corporate brand video and directed music videos.
PORTFOLIO
Interface — corporate brand videoAn internal commercial presentation for Interface, the global commercial flooring company. Interface's first carbon-neutral product line. I wrote the script, directed the on-set crew, and delivered the edit and visual effects.
Demon Slayer fan animation — 4.4M viewsA full animation production: animation, compositing, VFX, sound design, and music, produced in-house.
Original fan song — KPop Demon Hunters — 6.8M viewsAn original song written and produced end to end for the KPop Demon Hunters fandom. Composition, production, and release — not a cover, a built-from-scratch track that found a massive audience.
Directed music video — "One Last Kiss" [最後のキス] from EVANGELION: 3.0 + 1.0 Thrice upon a time movieA music video I directed end to end, from concept through final cut, for a cover of the Evangelion film theme. Included to show directorial craft and story structure over raw reach.
Brazilian funk through different eras and genres — 14M viewsA viral track reimagined across decades and musical styles in a single video — a concept-driven format I built, produced, and packaged. The kind of repeatable, identity-defining series that grows a channel.
Will Stetson - Music production — 14M viewsOne of hundreds productions made for thousands of singers across the glove. This track was produced under the Jonatan King brand, one of Rolengine's properties. Instrumental composition, production, and mix.
LOW CORTISOL DANCE across console eras — 600K viewsA viral evolution series: I animated the character, composed the music, and produced the full video, reimagining one dance through the graphics and sounds of different gaming consoles.
DANCING WITH THE STARS 2009Lead partner and vocalist alongside the celebrity contestant on Argentina's #1 primetime show. One example of my work as a performer; this clip features a dance-only week.
